Reader Boards and Sign Boards still remain one of the best ways to advertise and market your product or service. They are big and very clearly and loudly display your message from a distance. A catchy phrase can grab the attention of readers and stay in their subconscious for long and even help in delivering your message subliminally. While we all agree on the advantages of the reader boards, one thing that is almost never seriously considered is the type of board and the letters for signs. Reader board letters are as important as other marketing considerations like the size and placement of the signs. Sign letters that are in use today are primarily of two types- plastic sign letters and the new electronic ones. The reader boards are also largely an outdoor message and marketing method and the materials being used should be suitable for outdoor sign letters. This article looks into these sign letters and what type of choice is best in different situations.
If it is Outdoors, It better be plastic
As said earlier, a majority of reader boards are placed outdoors. Plastic sign letters are the best in these situations and offer far more advantages over digital other sign letters. The simple reason being they are far more durable and attention grabbing over the digital boards. In terms of durability, the reader board letters that are made out of plastic can last for ages. Come rain or shine, the outdoor sign letters retain their shape, color and design for durations beyond belief. These letters for signs thus outrank the digital boards in terms of durability. Digital boards have a distinct disadvantage in terms of outdoors usability and longevity. The digital boards cannot operate when there are rains as it might short circuit the system. The digital reader boards also require more maintenance and other restrictions like height and places where they can be put up.
In terms of attractiveness, few can compete with the advantages that the letters for signs made out of plastic offer. These reader board letters can be molded into radical shapes and designs and given almost infinite different colors and patterns. This makes the outdoor sign letters very attractive and thus boost your marketing campaign too. The plastic sign letters are also light and do not add to the weight of the boards, thus enabling it to be placed very high along the highways for everyone to see from a distance. The light weight of sign letters also means they can be placed over concrete block on the roofs of buildings or by iron frames along highways and bridges with ease. The digital boards in comparison are heavy and cannot be given radical shapes. The visibility of the digital letters is also not high as the LED bulbs might not have high contrast that is needed to see the letters from a distance.The day time visibility of such letters is even lesser.
The Technology Debate
When compared to digital boards, one might argue that the plastic sign letters do not match up due the superior technology in the former. This is where most people are wrong. The sign letters made out of plastic also have a lot of technology that goes into it. Use of light weight materials, plastic cutting techniques and paint technology add to the levels of sophistication in the making of reader board letters. When looking for outdoor sign letters, the digital technology is yet to catch up with the classic one. The digital boards do not offer long visibility and have height and weight issues to keep in mind. On the other hand, the letters for signs made from plastic are light durable and the ability to give them radical shapes and designs make them race ahead of the rest in terms of practicality and purpose.
The Price Factor
Digital reader boards are very expensive. They require timely maintenance and protection from outdoor elements. This makes their costs go up. Plastic sign letters on the other hand are cheap and follow the principle of install and forget. That is till the time to install new sign letters comes. That is also very easy, as these letters for signs are interchangeable. Just remove the old ones and install the new letters to have a new message ready. This makes the cost of plastic reader board letters to be very low and thus ideal for outdoor sign letters. The digital boards are also programmable and easy to install new messages, but the other advantages of plastic make them far more attractive than digital. Thus, visit this website http://signletterdepot.com/ to know more about it.